Chicago native with a love for the digital world. Interactive Marketer and writer. Love coffee shops, humor, and inspirational people.
As a member of the Walker Sands web design team, Kimberly works as project manager on website redesign and branding, where she successfully oversees projects from conceptualization to the website launch phase. Kimberly serves as the liaison between her team and clients, developing compelling messaging and branding as well as leading the creative direction on all projects. She has played an integral role in the launch of websites in multiple industries, including enterprise-level business-to-business consultants, non-profit organizations and logistics companies.
Kimberly has a wide range of experience in the field of communication, having first started out working as a research assistant to Lou Carlozo of the Chicago Tribune. She has also worked in public relations as a specialist at Noreen Heron and Associates, where she learned how to build and launch both social media campaigns and grassroots efforts for clients in the entertainment industry. Kimberly has a passion for non-profit organizations and has volunteered to implement marketing campaigns and social media strategy for many organizations, including Coats for Kids Chicago and the Holiday Tweet Drive.
Kimberly Lucio received her bachelor’s degree from Loyola University Chicago where she majored in Advertising and Public Relations. During her time at Loyola, Kimberly mastered skills in marketing for business, studying and creating effective advertising campaigns, and learning the steps behind successfully implementing marketing into business efforts.
Specialties: Project Management | Writing | Editing | Report Generation | Social Media Engagement and Monitoring | Marketing Strategy | Client Relations
- Managing multiple medium to large scale projects
- Lead team that initiates digital projects from concept through launch
- Manage vendors and freelancers as well as internal team on various aspects of the project
- Works with internal and external creative teams to guide the process of concept ideation through project completion while providing creative direction
- Works as lead of cross-functional team
- Develop business requirements, functional specification, and brand messaging
- Translates client requirements and assists in writing internal briefs
- SEO reporting and analyzing
- Content creation
- Managed social media campaign
- Worked under IMM on day-to-day tasks
- Helped manage projects and team
- Customer service
- Event planning
- Brand strategy
- Selling specialist
- Researched stories and fact information
- Also worked with verifying sources and writing on deadline
- Wrote press releases
- Assembled press kits
- Planned and organized events
- Helped with editing and writing of stories for the student newspaper
- Served as the Classified Advertisements Manager